You still sign up to the PlanPing platform — that's what finds the planning applications, sends the letters and tracks every response. The difference is you're not left to run it alone. After you sign up it's three steps: 1) it takes 30 seconds to tell us your budget, the types of projects you want and a bit about your business — no call required, although if you'd prefer to do this 1:1 we can have a call to do it together, 2) we design your letter and set up your campaign inside the platform, and 3) we monitor results and keep improving them.

We do. Our team designs a high-converting, fully branded A4 letter for your business — headline, body copy, call to action, QR code and all — based on what we learn about you when you sign up. You're welcome to feed in your own ideas, but you don't have to lift a pen or open a design tool.

Once your first 100 letters are posted, if you don't get any responses (QR scans, calls or enquiries) within 30 days you choose: a full refund of your subscription, or we'll work with you 1:1 — on your letter and your targeting — for free, until it works for you. Your choice, not ours — we built the guarantee this way because we'd rather fix the problem with you than just hand back your money and walk away. Full terms apply.

No contract. The Done-For-You service is a flexible monthly (or annual, with a 10% discount) subscription, and you can cancel any time — backed by our 30-day response guarantee, so there's no real risk in trying it.

Every letter we send for you includes a unique QR code linked to your business website or landing page. When a recipient scans it with their phone, we see the scan instantly — the address, the planning reference, and how many times it's been scanned — and use that data to keep improving your campaign.

We review your response and scan data and adjust your letter — headline, offer, call to action — to improve results.

Yes — PlanPing is a platform you can absolutely run yourself: search applications, design your own letter, set up your own campaigns. This offer just means you don't have to. Designing a letter that converts, finding the right planning applications, and then tracking and optimising results is a genuinely time-consuming job. With this plan, our team does that inside your account for you, so you can keep running your business while we run the outreach — and if it doesn't work, we're on the hook to fix it, not you.

Yes, you can switch to manual mode and print and post the letters yourself — the choice is yours!

Our database is updated daily with new planning applications across the UK. That means your campaign is always reaching homeowners who have just submitted — giving you a significant head-start over anyone searching manually.

Absolutely. The Done-For-You service is built for trades businesses of all sizes — from sole traders to companies with multiple employees — across construction, roofing, glazing, electrical, plumbing, landscaping and more.

Response rates typically land in the 4-6% range, with 70-80% of those responses turning into leads — but timing depends on letter volume, your trade and how competitive your local market is. That's exactly why we keep monitoring and optimising rather than setting a campaign and forgetting it, and why the 30-day guarantee requires a minimum of 100 letters posted — enough volume, sent early enough, for those response rates to actually apply.

It delivers the same outcome as a leads platform — but works very differently from services like MyBuilder or Bark. Instead of selling shared leads to multiple contractors at once, we reach out directly to homeowners who've just submitted a planning application, on your behalf, before they've started shopping around for quotes. Every response is exclusively yours.

Any trade or business whose services could be needed off the back of a planning application — builders, roofers, glaziers, electricians, plumbers, landscapers, architects, structural engineers, scaffolders, kitchen and bathroom fitters, and more.

If a homeowner submitting a planning application might reasonably need your services once the project moves forward, we can put you in front of them first — for you, done for you, start to finish.